Entrepreneurship: Funding, Marketing, And Growth Strategies

Entrepreneurship: Funding, Marketing, And Growth Strategies

Published on April 25, 2023


Entrepreneurship is a journey that requires determination, passion, and a willingness to take calculated risks. Starting a small business can be both exciting and daunting, especially when it comes to funding, marketing, and growth strategies. For many aspiring entrepreneurs, securing funding to start their venture is the biggest challenge. However, even funding, marketing, and growth strategies can make or break a business. In this blog, we will explore different funding options, marketing techniques, and growth strategies that can help small businesses succeed in today’s competitive market. Whether you’re a first-time entrepreneur or a seasoned business owner looking to expand, this blog will provide valuable insights and practical tips to help you achieve your goals.

How to Start And Succeed in a Small Business

  • Before you start a business, you should do a lot of planning, but you should also know that things will almost certainly go wrong. If you want to run a great business, you have to be able to adjust to new situations.
  • An important part of making a business plan is doing an in-depth market study on your field and the types of people who might buy from you. To do this, you have to do things like run polls, hold focus groups, and look into SEO and public data.
  • You need to do more than just sell your product or service. You also need to build your brand and find people who are interested in what your business has to offer.
  • This article is for people who want to start their own business and want to learn the basics of how to do it.

Starting a business can be an intimidating process, but breaking it down into individual steps can make it far more manageable. This 10-step checklist will guide you through the process of turning your business idea into a reality. From researching and planning to launching and expanding, you can use this checklist to make sure you are on the right track and have the best chance of success.

How to Start a Business

1. Make Your Idea Better

If you’re planning to launch a business, your first step should be to research the existing companies in your chosen industry. Take note of what the leading brands are doing, and determine how your business can offer something better. Whether it’s faster delivery, cheaper prices, or a unique product offering, having a competitive edge over other businesses can help you stand out and succeed. Once you have a clear idea of how you can best serve your target market, you can begin to craft a business plan and bring your vision to life.

Define Your “Why?”

Understanding why you’re launching a business is essential, according to Glenn Gutek, CEO of Awake Consulting and Coaching. He suggests always starting with why, and differentiating if the business serves a personal why or a marketplace why. If the business is focused on meeting a need in the marketplace, its scope of it will be larger than one that serves a personal need.

Thought About Franchising

You could also open a branch of a well-known business. The idea, the brand following, and the business plan are already in place. All you need is a good place to set up shop and the money to run it.

Brainstorm Your Business Name

No matter which choice you choose, it’s important to know why you think the way you do. Stephanie Desaulniers, owner of Business by Design and former head of operations and women’s business programs at Convention Center, warns entrepreneurs not to write a business plan or come up with a name for their business before figuring out how much the idea is worth.

Define Your Potential Customers

Before jumping into launching a business, it is important to take time to think about who the customers will be and why they would purchase the products or services. It is important to clarify the purpose of the business and why customers would benefit from it. Ask yourself questions such as, do you have a passion for making people’s lives easier or creating art to bring color to the world? Once you have identified your mission, you need to define how you will provide value to your customers and how to communicate that value in a way that makes them willing to pay. During the ideation phase, you need to iron out the major details and ask yourself if the idea is something you are passionate about and if there is a market for it. If not, it might be time to brainstorm other ideas.

Tip: To improve your business idea, figure out your “why,” who you want to sell to, and the name of your business.

2. Write a business plan

Before launching your business, it’s important to ask yourself a few key questions: What is the purpose of my business? Who am I selling to? What are my end goals? How will I finance my startup costs? Answering these questions in a well-thought-out business plan is vital to the success of your venture.

It’s important to take your time and identify your target customer base. Who will be interested in buying your product or service? You won’t be able to succeed if there’s no demand for your idea. Take the time to research the market and make sure there’s a need for your product or service.

Do A Study On The Market

An important part of making a business plan is doing a thorough market study on your field and the types of people who might buy from you. This means doing things like surveys, focus groups, SEO studies, and public data research.

Researching your market can help you gain insight into your target customer’s needs, preferences, and behavior, as well as your industry and competitors. Many small business owners suggest gathering demographic data and conducting a competitive analysis to identify opportunities and constraints in the market. Having a product or service that stands out from your competitors can have a profound effect on your competitive environment, enabling you to demonstrate unique value to potential customers.

Consider Your Exit Strategy

Having an exit strategy in mind is an important part of creating a business plan. It forces you to think about the future of your business and plan for its eventual end. “Too often, entrepreneurs become so invested in their business that they don’t take the time to consider how to leave it,” said Josh Tolley, CEO of Shyft Capital and Kavana. “When boarding an airplane, we’re taught how to exit. Before the movie begins, we’re told where the exits are. In kindergarten, we’re taught fire drills. Business owners should also have three or four predetermined exit routes in mind, or else they risk lowering their company’s value and damaging family relationships.” A business plan helps you set realistic goals for your company and plan for any potential difficulties. Use a free template to get started.

3. Assess Your Funds.

Startup costs can be pricey, so it is important to determine how you will cover them. Do you have the funds to finance your business, or will you need to borrow money? If you are planning to leave your current job to pursue your business, do you have enough savings to support yourself until you make a profit? Calculate how much startup capital you need and make sure to overestimate the amount, as it may take some time before your business starts to bring in sustainable revenue.

Create A Break-Even Study.

A break-even study is one way to figure out how much money you will need. This key part of financial planning helps business owners figure out when their business, product, or service will start making money. 

It’s easy to figure out:

  • Fixed Costs ÷ (Average Price Per Unit – Variable Costs) = Break-Even Point

This method is a tool that every business owner should use because it tells you what your business must do at the very least to not lose money. Also, it helps you figure out where your gains come from so you can set production goals that are right for your business. 

Here are the top three reasons why people usually do a break-even analysis: 

1. Determine profitability. This is usually what every business owner wants most.

Ask yourself, “How much money do I need to make to pay for everything?” Which goods or services make money, and which ones lose money?

2. Set the cost of a product or service. When most people think about pricing, they think about how much it costs to make their goods and how much their competitors charge for theirs.

Ask yourself: What are the set costs, what are the variable costs, and what is the total cost? How much do things that you can touch cost? How much does work cost?

3. Examine the facts. Think about how much of your product or service you would have to sell to make money.

Ask yourself, “How can I lower my fixed costs as a whole?” How can I lower the prices per unit that change? How can I make more money?

4. Watch Your Expenses: Start your business on a budget. Be mindful of the types of purchases that make sense for your business and avoid overspending on items that won’t help you reach your goals. Track your business expenses to make sure you are staying on budget.

“Many startups tend to overspend on unnecessary items,” said Jean Paldan, founder and CEO of Rare Form New Media. “It’s easy to get caught up in the excitement of launching a business, but remember to stay within your means. Invest in the essentials and only go for luxury items when you’re established and your business is running smoothly.”

Tips: Using accounting tools can make it easier to keep track of your expenses. Read our reviews of the best accounting software to learn more and find the right one for your needs. Start with our review of Intuit QuickBooks Online. This is the best company for small companies, according to us.

Consider Your Options For Funding.

There are many ways to get the money you need to start your business. The best way to get money for your business depends on a number of things, like how good your credit is, how much you need, and what other choices you have.

Business loans. If you need help with money, a business loan from a bank is a good place to start, even though it can be hard to get. If you can’t get a loan from a bank, you can get a small business loan from the U.S. Small Business Administration (SBA) or another company.

  • Business Loans. Business grants are like loans, except that you don’t have to pay them back. Most business grants are hard to get and have rules that the company must follow to be considered.
  • Business Grants: When looking for a small business grant, try to find one that fits your needs. There are grants for businesses owned by minorities, grants for businesses owned by women, and grants from the government.
  • Angel investors may be a good choice for startups that need a lot of money right away. Investors can give a new business a few million dollars or more in exchange for a hand in running the business.
  • You can also start a crowdfunding effort for equity to get smaller amounts of money from many backers. Crowdfunding has helped a lot of businesses in the last few years, and there are dozens of good sites for different kinds of businesses.

You can find out more about these and other ways to get money for a new business in our guide.

Choose The Right Bank For Your Business.

When selecting a business bank, the size of the bank is a key factor. Marcus Anwar, the co-founder of OhMy Canada, suggests that smaller community banks are best because they are familiar with the local market and will be more willing to loan money to small businesses, based on the business’s profile and character. 

Anwar believes that smaller banks are also more likely to build a personal relationship with you and provide help if you run into financial difficulties. Additionally, decisions are made more quickly at the branch level, unlike big banks where decisions are made at a higher level. 

When choosing a business bank, Anwar recommends considering the following questions: 

  • What are my priorities?
  • Do I want a bank that will form a close relationship with me and support me?
  • Or do I want to be seen as just another account, as big banks would?

In the end, your wants will tell you which bank is best for your business. Writing down what you need from your bank can help you narrow down what you should be looking for. Set up talks with different banks and ask them how they help small businesses. This will help you find the best bank for your business.

4. Figure Out The Legal Framework Of Your Business.

Before registering your business, you must choose a legal structure such as sole proprietorship, partnership, corporation, or LLC. Each structure has different advantages and disadvantages. Sole proprietorship and partnership have personal liability, while corporations and LLCs provide legal protections. The LLC is a popular choice for small businesses because it offers legal protection and tax benefits. Consult a business or legal advisor to help decide which structure is best for your needs and goals.

  1. Register With The Government And The Irs. 

To legally operate a business, you need to register with the government and obtain licenses and permits. This includes creating articles of incorporation, registering your business name, getting an employer identification number, and filing income tax forms. Additionally, you may need federal, state, and local licenses and permits, including a seller’s permit to collect sales tax from customers. The specific requirements vary by location and business type, so it’s important to research and complies with all applicable regulations.

  1. Purchase An Insurance Policy.

Before launching your business, it’s important to purchase the right insurance to protect yourself from incidents such as property damage, theft, or lawsuits. Most small businesses need workers’ compensation and unemployment insurance, as well as general liability insurance (GL) or a business owner’s policy. Service-based businesses may also need professional liability insurance.

  1. Build Up Your Team.

To get your business off the ground, you’ll need a great team. It’s important to give the “people” element the same attention as your products. Identifying your founding team, defining roles, and understanding how the team will work together is key. This will save you headaches down the line.

  1. Choose Your Vendors.

Running a business can be challenging, so it’s important to partner with third-party vendors to help. Be sure to choose carefully and consider factors like experience and track record. Every business needs certain functions, such as enabling multiple customer payment types, taking customer payments, and managing finances. A good credit card processing provider and POS system are also essential for making sales and managing inventory. As your business grows, consider hiring an accountant or using accounting software.

  1. Brand Yourself And Promote Yourself.

Before launching your business, it’s important to build your brand and create a following. A company website and social media presence are key, along with a logo to help identify your brand. A CRM system can help store customer data and improve marketing efforts, including email campaigns. Creating a marketing plan beyond the launch is also important to continually spread the word. Opt-in forms for marketing communications are a great way to build trust and respect with potential customers and are required by law. Combining various marketing channels is key to a successful campaign.

  1. Grow Your Business.

Starting a business takes effort, but growing it requires even more. Collaborating with established brands, partnering with charity organizations, and adapting to changing situations are all crucial for success. While there’s no perfect plan, thorough preparation is key. Remember, you’ll get out of your business what you put into it.


Starting a successful small business requires the right funding, marketing, and growth strategies. Entrepreneurs can explore various funding options and implement effective marketing strategies to build a loyal customer base. Sustainable growth requires continuous adaptation and innovation. Success in entrepreneurship requires passion, dedication, and a willingness to take risks.

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